Exploring the urban roots of Linea Rossa - the fusion of over ground and underground, of different lives and experiences - Prada has collaborated with the musician and artist Willow Smith to stage a performance moment at a station along the Central Line on London’s Tube, the ‘Linea Rossa’ running through the capital.
Designed to make an everyday commute into an extraordinary experience, this moment was a celebration of the transient nature of our real-life experiences, the spontaneous beauty of chance: the performance of our everyday.
This is the premise of 5 Ways Domination / Oxford Circus OOH campaign for Prada Linea Rossa
PLAN DETAILS / BRIEF
Location: London Tube Station / Oxford Circus / Central Line
Flight Dates: October, 7th - 21st
OOH Formats: Impact formats
In order to go on performing our everyday, Prada Linea Rossa landed in Oxford Circus Central Line Tube Station with a two weeks OOH campaign, from 7th to 21st October 2019.
Situated below the busiest shopping street in Europe, 5 Ways Domination Oxford Circus covers all exit corridors from the main ticket hall of London’s most iconic underground station.
Moments away from the buzzing retail outlets of Selfridges, John Lewis, Nike, Topshop, Zara and Liberty, the message of the campaign engaged with the urban audience just before they step outside onto the shopping strip.
The campaign - underground - took millions of customers / passengers on an immersive experience as they travel through the station’s exit corridors to the high street.
Prada visuals / products were displayed on the five corridors’ entire walls and ceiling surfaces of the busy junction connecting by its corridors entry and exit of the most crowded lines at Oxford Circus underground station.
The material used for the creative domination is specifically developed to ensure a bubble-free and perfectly flat installation with no show-through resulting in a consistent display.The finished prints are protected with a gloss over-laminate to produce the very highest quality of finished product.
Would you like to live the experience? Have a look at the pics!