2020 has been brutal. On people and brands. The public are out and about, living life and consuming OOH. Traffic patterns may have shifted but we have tracked them down. We know where people go and when they are impacted by the potentiality of OOH as it serves to mirror our society and culture.
After months spent indoors, we expect to see more folks willing to go out for travel, leisure, or work in the near future.
If you are still not convinced, let’s take a look at the article below from our US partner, Billups.