These are hard times.
While all of OOH will be impacted by COVID-19, certain industry-specific OOH networks could be impacted less.
Hard times do not last forever.
How the main companies / contractors are facing the emergency? What is the long-term prevision of OOH performance after the recession?
Have a look at the accurate and punctual analysis by Mark Boidman, Managing Director and Head of Media and Outdoor Services of PJ SOLOMON, one of the worldwide leading financial advisory firm.