Located in a buzzy corner of fashion-focused publicity, these billboards are a huge liability issue.
The advertisement takes up nearly the entire side of a building on Houston between Lafayette and Crosby streets.
This billboard space has shuffled through a number of spokesmodels for tourists, commuters and residents alike to gaze upon, take photos of and, hopefully, not cause any major pedestrian mishaps.
According to a new survey conducted by Nielsen, 81% of adults have noticed a billboard in a one-month period with high levels of engagement to boot: more than 40% searched for a brand online after seeing an out-of-home advertisement, while 74% of people who visited a business after seeing a directional out-of-home advertisement made a purchase.
Set across the street, a trio of billboards hover over the opposite corner of Lafayette and Houston. It's dubbed "Soho Spectacular," "the champion of bulletins in the lower Manhattan area" and recently features a Rimowa luggage campaign starring the likes of LeBron James and Dior's Kim Jones.
With a jam-packed corner of promotional fashion in a buzzy shopping, dining and nightlife area, are these Soho-based billboards the most coveted ads in New York City?
Today is the turn of Prada.
See to believe!