Never in recent decades so many different people longed for the same thing: to return living #experiences out of their homes.
Dining at the restaurant, going to the cinema, the gym, a museum, taking care of yourself, bringing children to a theme park, dedicating ourselves to a relaxing or fun activity in contact with nature...
Everything that used to be normal, now it's extraordinary! Never before the word "normal" is so special.
Today we are in Spain where Prada decided for a OOH campaign to impress people strolling around the cities of Madrid and Barcelona.
Have a look at the gallery below!